Many new companies and business ideas fizzle out from the market because there’s not enough funding to sustain them. Big ideas need more funds to bring that vision or dream into realization. Thankfully it is no more as difficult as it used to be in the past. In the present scenario, it is very much possible to reach out to your target audience with your idea with a marketing plan and seek their help in the form of financial assistance. This is the very essence of Kickstarter marketing. In this article, I will share with you some tips that can strengthen you Kickstarter
Understand your project and set realistic goals for it. Make a realistic evaluation of the cost involved to bring your project into reality. If you set too high a goal then chances are that you will not get any money if the goal is not met. The campaigns may last from one day to 60 days. Please remember that longer campaigns do not mean more success. In most cases, the campaigns with short to medium length work the most.
Reach out to the personal network of family and friends and make sure you have them all on board when you launch the marketing campaign. They should be alerted and they can in turn alert their network of friends of get more visibility for your marketing program. However, make sure you do not keep pressing them with your Kickstarter campaign all the time.
Create an engaging video explaining your project and share in on your social media profiles so that more people can share it. You can also write articles, press releases and share images to get as many eyeballs on your marketing campaign.
If you set realistic goals and make consistent efforts to achieve them, then no one can stop your Kickstarter marketing campaign from becoming a hit.